SEO a Scam? The Truth About the Industry

We frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and integrity. After being linked to a number of these discussions, it has become really clear that the key danger is the facts that no two SEO companies are alike and no one methodology. It is quite hard to make statements about the industry in general because really debatable what actually ‘SEO’ is. Mix in the truth that most SEO companies keep their methodology and plan strategies secret and we have a situation where every company is totally different with different results. San Diego SEO Expert

Fact 1: There is absolutely no single SEO methodology. SEO is actually defined by wikipedia as a process of bettering traffic from Search page results to a site. Of course, HOW they achieve that is the real question to result in the arguments.

Fact 2: The success of an SEO advertising campaign is determined by the site composition, websites content, keywords, technique used, and exactly how popular the site is. A web site are not able to just rank for almost any arbitrary keyword. SEO is also not voodoo. It truly is reasoning, problem solving, and Online marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine treatment. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short-run (usually ends in a prohibited domain name). Ethical search engine optimization opens up the site to the major search engines and provides permanent benefits.

Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. With any luck ,, the site ranks. If perhaps it doesn’t, they also have more clients.

Fact 5: Most SEO companies use both ethical and dishonest inbound linking strategies. To optimize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper websites, or sell large directory submission plans. It is also common for SEO companies to put huge amounts of the contract into inbound relating to replace with the poor quality of the website seo.

I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. So, just how exactly do we determine what great and bad about the industry? I have now recently been involved with the World wide web for over ten years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and caused clients who got been burned by way of a previous SEO campaigns. Put together with numerous Net postings and forum discussions talking about the same basic problems, I’ve gathered a set of the most frequent issues.

Problem 1: Responsibility for Results

It’s no secret that the great majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply promise they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the customer paying for? No other industry sells an item with no guarantees and no specific set of work that will be completed. Of course, SEO work is simply the sales of information and keeping the details of a methodology is important, but the blend of secrecy and no responsibility for results really makes SEO campaigns dangerous. Therefore, how can an SEO company decrease the risk for the consumer and provide the best grade of service?