Duality of SEO – Both an Art and Science

Seo is not an exact research. It is not easy for organizations to concentrate in SEO. Given the core competencies an organization has to focus after, it gets difficult to invest an important amount of time and effort to understand the intricacies of Google algorithms, which keep changing and scaling up in accuracy related to content and quality. Kotton Grammer

Though it is very true that experts and sales staff can be hired to aid in SEO, it is essential for organizations to understand the art and science of SEO. SEO is a special practice and just like any other subset of technology, it involves facts that are systematically arranged and involves experimentation. Professionals managing SEO consistently test out diverse ideas and systematic knowledge for better search results.

It is irrational to assume that every website and SEO project will follow the same strategy. Google would not provide unique guidelines for each and every website category. Every website is unique and so is every SEO project. It requires a certain degree of experimentation in relation to analysis and testing to understand what works best for a project.

SEO is no exact scientific research. It not only consists of scientific competencies and organized processing of information, but also creative guidance too. These creative thoughts merge with scientific skills to further improve experiments. The creative element of SEO involves the creative strategy to chart new ways by which link building, content generation, social mass media, and the design factor can improve and become more targeted towards a common purpose.

Creativity in SEO also incorporates bettering and adding freshness to the website design for boosting factors associated with usability and accessibility, while keeping consistency, related to brand image and brand personality. The basic concentrate of creative SEO is to constantly increase the aesthetic and intuitive elements that keep the marketing communication constant. Even SEO owners face challenges. They are to produce new/improved keywords and test the various techniques of article writing. That they need to do this while producing informative, good quality, yet website-focused content.

The creative aspect devices new ways. The clinical tools experiment with methods for desired listings and increased audience engagement. (1)
Trying and testing various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich content should be an online video, an infographic, press release, article, or an article requires creative work.

The Perfect Blend

The dual nature of SEO can be well understood by SEO experts who are aware of the techniques used to investigate websites. Choosing the perfect keyword is as important as optimizing the web page on that keyword. Businesses who aim to manage the dual aspect individually will take longer than the expected time. Properly analyzing the site and falsifying effective ways to get to the top listing on the internet can be done by professional experts in an improved way.

SEO is taking new advances everyday with various elements that contribute to SEO. A strategy must be developed that involves various scientific disciplines along with artistic endeavors for obtain the most. Such a dual nature of strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide the user focused content. This is closely included with SEO activity; advertising, social media marketing, design and development. This makes certain that the complete potential of SEO can be harnessed. (2)

An SEO professional who believes that SEO is both an art and science should be employed by any business. SEO is a science because it functions according to mathematical laws, which are statistically proven, reliable, and predictive of user tendencies. SEO is a skill because the very mathematical models do not establish and design business objectives. Fine art narrates convincing stories and creates aesthetic design and quality content to the target audience. The models do not make clear the user’s intention or determination for buying the merchandise or service displayed on the site. (3)

(2)Hein, Rich. “Why The Company Should Hire a fervent SEO Specialist. ” 18 August 2012. CIO website. 26 March 2015
(1)Jackson, Mark. “SEO is Equally Science and Art. inch 05 December 2011. Search results Watch. 26 March 2015
(3)Petersen, Rob. “11 reasons SEO is a research; 14 reasons it’s a form of art. ” 27 January 2014. Biznology Website. 26 Mar 2015

Comnez firmly features the dual character of SEO. The website areas “SEO is not an exact science”. For more information visit the website for a pre SEO analysis report, keyword research report, on-page optimization record, or off page optimization/link submission report.