Expert Tools HD, blah…
Blah blah, Lexicon…
Chandler, Incision Song, Urei, SSL, GML, Apogee… Blah blah…
This all gear is great, and may have cost you a tiny fortune. And it probably helps you create an improved record. But how is that GML frequency going to help your clients sell more information or downloads than an ART EQ? Artists may care if you use several bucks worth of gear on the record, they want you to make them SOUND like a million bucks. knoxville tn recording studios
However, many studios market their facility by simply listing their gear on their internet site or showing off their gear on the studio visit. They hope and hope that it will create such a magnificent impression on the potential client that his or her are not able to resist recording at their studio.
Why does position your gear make your studio invisible?
Unfortunately, no one geeks out about studio room gear as much as studio owners and technical engineers do. Sure, it might create a nice vibe for your client, picturing him or her self sitting amidst a whistling sea of red hot tube preamps. But in the finish, they want an incredible recording with their music. As the expressing goes, nobody wants a drill, they want a hole.
If all the other studios are marketing themselves by listing all of their great gear, then no one stands out. All galleries have lots of equipment. Clients expect it. If perhaps a client walked into your studio and there wasn’t any gear, there is questions. So of course you need your gear to create a great record (and avoid all those questions). But by using your gear list as an alternative for good marketing gets you lost in the sea of all other saving studios in your town, and in essence makes your studio room invisible. Given no other reason to record in one studio or another, the consumer is forced to determine based on something: price. Blah!
Where are you wearing your cloak of invisibility?
Every time someone interacts with your studio room brand, whether physically through custom business cards, printing and studio visits, or almost through the net, you are creating an impression. These impressions can be strong or weak, and are incredibly important at the very beginning once you have no relationship with your potential client. They make the between taking a second take a look at your recording facilities and never giving you the time of day.
Have a look at every aspect of how you present your studio. Perform you appear like everyone different?
Here’s a test. In the event you advertise, find several advertising of other local companies and substitute their facilities name and address with yours. Does it make any difference? If not, then you are not setting up a very strong impression. But the very good news is that they aren’t creating a strong impression either, and it will be easier that you can stand out!
What can cause invisibility in recording facility marketing?
The cause is rampant in almost every industry, not simply it studio room industry. When a start up business is started out, the owner may be really busy or not know much about marketing or advertising. So your woman takes a shortcut and appears to see who else is advertising in her industry. She studies her competitor’s ads, flyers and web site. Then simply she creates ads, flyers and a site based on what everyone else is performing. But now, her marketing and advertising looks very similar to her competition’s promoting. With this “copy cat” marketing, she now looks just like the competition and blends in, becoming invisible.